When the campaign was just an idea, the founders wanted ensure that all funds collected went to funding research that would lead to treatments that would prevent and cure breast cancer. Their research lead them to Breast Cancer Research Foundation (BCRF) - highly respected and research driven, BCRF has funded ground-breaking research that has improved survival and quality of life for breast cancer patients.

 

Click Here to go to BCRF's webpage and learn more about our beneficiary right now!